Plain-language, like everything else here: what information we collect, why, and what your rights are.
Last updated: 2 September 2026
SEND Experts at Hand Ltd, trading as SEND Experts at Hand, is an independent SEND consultancy serving education settings and families across England. We are a company registered in England and Wales, company number 17433390, with our registered office at 66 Paul Street, London EC2A 4NA. For anything in this policy, contact us at hello@sendexpertsathand.co.uk. We are the "data controller" for the personal information described below.
Enquiry and contact forms. When you contact us we ask for your name, email address, and — optionally — a phone number, your setting or role, and anything you choose to tell us about your situation. We use this solely to respond to your enquiry and provide the service you've asked about.
Information about children. Our work often involves information about children with special educational needs and disabilities. Please share only what you're comfortable with in an initial enquiry — detail can always come later, once we're working together. Any information about a child is treated as confidential, used only for the purpose you shared it, and never used for marketing.
AISK guide downloads. If you request a guide by email, we collect your email address to send it to you. We will never sell or share your email address.
AISK waiting list. Some AISK topics are listed before the guide itself is published. If you ask to be told when one of these is ready, we collect your email address and the topic you asked about, and use them only to let you know when that guide is published and — if you'd like — to tell you occasionally when other new guides appear. Asking to be notified is not a request for any other service and puts you under no obligation. You can withdraw at any time by replying "unsubscribe" or emailing us, and we will delete your address.
What we don't collect. This website runs no analytics and uses no advertising or social-media trackers. The only cookies you may encounter come from the optional translation feature described below.
Translation feature. This site offers page translation via Google Translate, and it stays switched off until you ask for it. Nothing is requested from Google Translate, and no Google cookie can be set, unless you press “Translate this page” in the header — pressing it is how you give consent. After that, your browser loads scripts from Google, Google may set a cookie (such as googtrans) to remember your language choice, and the text of the page you translate is processed by Google. So that you do not have to press the button on every page, we record your choice in your browser’s local storage under sxh-translate; that record stays on your device and is never sent to us. You can turn translation off again at any time, or clear this site’s data in your browser. Google’s own privacy policy applies to that processing.
Fonts. The typefaces used on this site are served by Google Fonts, so your browser requests them from Google on every page. Google receives your IP address as part of that request. Google Fonts sets no cookies and we receive nothing from it, but we would rather tell you it happens than describe this site as contacting no one.
Under UK GDPR we rely on: legitimate interests (responding to enquiries you send us), contract (delivering services you've engaged us for), and consent (sending you a guide you've requested, telling you when a guide you're waiting for is published, or occasional updates about new guides — which you can withdraw at any time by replying "unsubscribe"). Where our work involves information about a child's health or needs, we handle it as special category data, with confidentiality obligations that continue after our work ends.
No one, in the ordinary course. We do not sell, rent, or trade personal information. Two narrow exceptions: our associate professionals, where you've engaged a service that involves them (and only what they need for that work), and where the law requires disclosure — including our safeguarding obligations, which take precedence over confidentiality where a child is at risk.
Our website is served by our hosting provider (currently Cloudflare Pages, operated by Cloudflare, Inc.); standard server logs (such as IP addresses) are processed by them to deliver the site. Page fonts are served by Google Fonts, and the optional translation feature is provided by Google Translate — both involve your browser requesting files from Google's servers.
Enquiries that don't lead to work: up to 12 months, then deleted. Client records: for the duration of our work together and up to 6 years afterwards (in line with professional and insurance requirements). Email addresses collected for guide downloads or waiting-list notifications: until you unsubscribe, after which they are deleted.
You can ask us at any time to: access the personal information we hold about you, correct it, delete it, restrict how we use it, or provide it to you in a portable format. You can also object to processing based on legitimate interests, and withdraw consent where consent is our basis. Email hello@sendexpertsathand.co.uk and we'll respond within one month.
If you're unhappy with how we've handled your information, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113 — though we'd welcome the chance to put things right first.
If how we handle personal information changes, this page will be updated and the date at the top revised. Significant changes affecting existing clients will be communicated directly.
